Content And Style
Zenbu Content Guidelines and Style Suggestions
What belongs in Zenbu?
Zenbu is a collaboratively edited directory of businesses, places or real-world things. Something which you could expect to see, and connect with, outside of your web-browser.
What information should go on a listing?
It might help to think of Zenbu as a collection of real world signs. Walking down the street you will see that almost every shop has a sign saying what their name is, what they do, when they're open and how to contact them. It is this exact information that we are capturing here in Zenbu.
A tag is a keyword or category label and a way to identify and organise things. Usually a sign will contain these keywords as attention seeking bulletpoints. In the example to the right, the tags are the words - 'Winery, Cafe, Cellar Shop, Functions'. The challenge is to enter text that both reads well and contains the key words that will catch people's eye, or in this case, let them find that entry. It is NOT meant to be a verbatim copy of the full website or brochure text.
Formatting and data guidelines
These are some suggestions based on common mistakes
- The name field is for the name only! Do not add the tagline into this field, it belongs in the description field
- Don't repeat the name or address in the tags (but if the name is "Cafe Mambo", add the tag "Cafe" to clarify what it is)
- A physical address should be complete and self-explanatory. Please include the number, street name and suburb.
- A well formatted phone number will include the area code but not country code e.g. XX XXX XXXX
- The Other Contact Details field is a catch-all for things like fax, email and postal address. It is not for a paragraph on the history or nearby activities. Such information should be on 'their' website.
- Try not to use negatives in the tags. e.g. A park tagged with 'Park, No Dogs' will be found by people searching for 'dog park' which is not right.
- No obscene language is acceptable. If it is not allowed on a sign in the street, then it's not OK in zenbu.